Managing Director


One of the original architects of Ace:Daytons Advertising, Nancy is a pioneering member who has nurtured many Singaporean institutions. In 1994 she mooted Ace:Daytons Direct, an offshoot agency specializing in events management, conferences, conventions, exhibitions and promotions.

She was also the Vice President of Conventions at Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and now she is the appointed Treasurer of SACEOS.

Together with other 7 PCO companies in Asia, Nancy founded the World PCO Alliance in 2009. Today, the WPCOA has a total of 21 alliance PCO members (one per country) in 21 different destinations in the World.

A leading Professional Conference Organiser (PCO) and respected veteran of the Conventions industry in Asia, Nancy brings with her more than 20 years of experience in managing regional and international business events; especially medical and legal congresses. She is also active in giving talks as an invited speaker at tertiary institutions, business summits and conferences within the Asian circuit, and a regular trainer with SACEOS.

As one of the key players in the Business Events industry, Nancy works with Singapore Exhibition and Convention Bureau (SECB) and local societies/associations to pitch for renowned Asian and World congresses; including medical congresses, to be hosted in Singapore.

Recognized as a trendsetter, Nancy offers a fully-integrated platform at Ace:Daytons Direct. Ace:Daytons Direct created and administered a whole spectrum of online solutions for ITB Asia for four consecutive years since year 2009; including online exhibition booth bookings, allocation, online exhibitors’ manual, online registration management system of hosted buyers and exhibitors with e-commerce facilities, buyer-and-seller matchmaking programme, online diary. Ace:Daytons Direct also provides a complete suite of on-site registration, logistics, speakers’ management, rooms management services as well as hotel accommodations.

Ace:Daytons Direct has also developed and launched a 3in1 Mobile App for International Federation of Freight Forwarders Associations (FIATA) Congress 2013 in October 2013. This Mobile App was made available for iPhone, iPad, Android phones and tablets. Participants could Access to Congress Information, Connect via the real-time Q & A and Engage via the Scheduler – by simply using the 3in1 Mobile App.

In a keenly contested competition in the recent MICE CoLab 2014 organised by Singapore Tourism Board, Ace:Daytons Direct’s MICEapps exceeded all expectations to bag the 1st Prize. Its mobile application prototype impressed the judges with its ability to incorporate existing trending technologies into its applications and enhance users’ experience at strategic event touch points while simultaneously gathering and analysing data.

With her guidance, her team at Ace:Daytons Direct has won the “Best Association Conference” for the “10th Asia Pacific Congress for Endoscopic Surgery 2011” at the inaugural “Asian Conference Awards 2012”, held in Singapore on Tuesday, March 27.

Ace:Daytons Direct was finalist for the following Congresses organised/managed by Nancy and her team at Ace:Daytons Direct:
  • One of the two finalists in the “Association Conference of the Year” category for the “International Council for Commercial Arbitration (ICCA) Singapore 2012 Congress” at the “Singapore Experience Awards 2013”
  • APAO 2006 : Awarded one of the three finalists in the Convention of the Year category for the Singapore Business Events Awards 2006
  • WCN 2005: Awarded one of the three finalists in the Best Business Event Experience category for the 20th Tourism Awards Singapore 2005

ace:daytons direct

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